Giving back to the community

- Children Outside A large group of school aged children huddle together outside for a portrait. They are each dressed casually and are laughing and smiling as they enjoy each others company. group of kids smiling stock pictures, royalty-free photos & images

 

New Flower Coffee Company Ltd. is more than just a brand; it is a grassroots company deeply connected to local communities in Africa and the Caribbean. Our mission is not solely about profits but about making a lasting impact by supporting children in underdeveloped and conflict-ridden countries worldwide.

At New Flower, we strive to empower children—the flowers of today—giving them the resources they need to grow, thrive, and become the seeds of tomorrow. This mission is embodied in our company slogan, "Today's flowers, tomorrow's seeds," inspired by an old Ethiopian saying popularized by Tesfaye Sahlu, a renowned comedian and children's author. It reflects the belief that children, once nurtured, will go on to bloom and give back to those around them.

A significant portion of our pre-tax profits is dedicated to providing essential resources—such as meals, medical care, educational support, and living expenses—to children in need. With your support, we can continue to help these flowers flourish and ensure they receive the care and attention they deserve.

Click on the links below to learn more about each year's campaign and how we are making a difference, one child at a time.

2021 - Ethiopia’s 2020/2021 War Relief & Emergency Aid

2022 - Hope for Haiti’s Baradères Primary School Earthquake Relief Efforts

2023 - Lumumba Village Project - Congo

2024