In response to the humanitarian crisis caused by the ongoing conflict in Ethiopia during the 2020/2021 period, New Flower Coffee Company Ltd. launched its inaugural Holiday Coffee Campaign. This initiative aimed to provide direct relief to families affected by the war. As part of New Flower Coffee Company’s brand launch, the campaign offered specially crafted holiday coffee blends in special collector edition burlap packaging with a 100% of the proceeds dedicated to supporting essential relief efforts on the ground. The campaign not only helped raise awareness about the dire situation in Ethiopia but also allowed consumers to contribute to meaningful aid while enjoying a premium coffee experience. Through this effort, New Flower Coffee Company Ltd. hoped to both introduce its newly established brand to the market whilst making a tangible impact in the lives of those in need.
This campaign generated significant support, with a portion of every sale directed toward vital relief efforts in affected regions. The initiative not only provided direct financial aid for emergency food, shelter, and healthcare but also fostered a greater sense of global solidarity among customers. In its inaugural year, New Flower Coffee’s campaign exemplified the power of community-driven action, showing how small contributions can collectively make a meaningful impact in times of crisis. Through this campaign, New Flower Coffee not only launched its brand but also established itself as a socially conscious company dedicated to supporting global humanitarian causes.
https://www.fanabc.com/english/diaspora-raised-over-2-2mln-for-idps-through-eyezonethiopia-com-app/
Contact details for inquiries about charity partnerships:
• Ethiopian Diaspora Agency: National Disaster Risk Management Commission: https://eyezonethiopia.com
• Ethiopian Canadian Network for Advocacy and Support: Emergency Fund
https://ecnas.ca
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